![]() Spend time on the platform to learn what content from your brand aligns with your target audience there. Later, you can customize the blog pages to match your brand aesthetic.īefore your first post, participate in social listening. Once you’ve created an account, choose a design theme in the theme garden. If you’re ready to give Tumblr a try, the first step is to create a blog for your brand. How to create a blog that aligns with your brand The more creativity you have with your content, the better. “Tumblr, with little rules about content type or subject matter, is known for being weird,” Sprout Social says in their article Tumblr is back. That’s why you see enterprises like Netflix, Nickelodeon, Adobe, and many others successfully promoting their brands on Tumblr.Ī hallmark for these brands? Having fun with branding, voice, and tone. Plus, the Tumblr algorithm is unique, which means your followers see, and engage with, more of your posts than they would on other platforms. ![]() Tumblr offers an ideal way to build a creative social presence that is not constrained by design, post content, voice, topics, or the common limitations of other platforms. Tumblr is also a great place to engage with specific communities or interest groups that might match your target consumer. alone), Tumblr offers an engaged, unique audience-50% of which are not on TikTok. With 140 million global monthly active users (40 million in the U.S. Simply put, to reach a growing Gen Z audience. Community ad-targeting possibilities within Tumblr Why should brands be on Tumblr? From entertainment and food to sports and cars, users come to Tumblr to get involved in communities centered around their interests. Whatever community you can think of, it exists on Tumblr. The culture of Tumblr is creative, weird (in a fun way) and very Fandom (deep passion-based interests) driven. These social dynamics, like sharing and commenting, are used to form communities around shared interests and engage with each other. Here, you can reblog (re-post), heart (like), comment, and share individual posts. This is where you’ll see individual posts from your followed blogs and Tags. Like other social platforms, Tumblr has a home feed called the Tumblr Dashboard. ![]() The term “blog” here is used loosely to describe a home for each user’s posts, no matter the content type. Tumblr is a blogging platform that allows people to create custom pages and post the best of their creations and curations online.
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